Herman rarely speaks of himself in the third person, but when he does, he mentions his accomplishments and the traits that make him a successful director, editor and a catalyst for creativity.

The fusion of his strategic and conceptual thinking has led to many successful commercials, music videos, short films and digital campaign pieces. Herman’s background in marketing makes him an ideal candidate in the commercial and branded content setting. He is constantly questioning how his work is contributing towards the brand image and fulfilling the objectives of the brief. He is known for creative executions and compelling concepts despite being aware of the strategic requirements.

Herman avoids mentioning he is Cape Town based, since he enjoys travelling. His work includes music videos for Carizma (Middle East) and Elise Trouw (USA). He has also worked on content for global brands including Electrolux and Sunglass Hut.